Specsavers Teddy In Space

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The brief

To promote and support the launch online of the new Kids TV advert.

Outcome

We broke the campaign into two parts: pre-launch and post-launch. For pre-launch we used footage of the teddy being sent up into space and made them into short engaging video trailers.

These were posted on Facebook and Twitter with the hashtag #TeddyInSpace. We wanted to create some awareness around the fact that there was a new TV ad and to create some buzz and anticipation, as the trailers themselves didn’t give the game away.

For post-launch we ran the TV spot and pushed users through to a landing page which fully focused on the offer and had a clear creative link back to the TV ad. Showcasing the frames on teddies was a nice way of getting across how good the offer was. But it still made it fun and relevant to the overriding campaign